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Contents Preface Acknowledgments Part 1. Look Before You Leap 1.It All Starts With a Dream 2. Honesty and Personal Commitment 3. The Business Doesn't Define You 4. Make a Plan 5. Suddenly You're Nobody 6. Unknown Territory Is Dangerous 7. Overcome Ignorance with Desire 8. Investigate Before Buying a Business 9. Know the Rules 10. Know Yourself 11. Hobbies Aren't Businesses 12. Set Your Sites 13. Harder than Hard 14. Plan for Failure 15. Get Off the Dime Part 2. Early Decisions 16. Take the Business Seriously 17. Find Your Niche 18. The Support System Is Gone 19. Value of a Good Name 20. The Value of First 21. Pay Attention to You 22. Don't Take It Personally 23. Leasing Issues 24. A Damaging Association 25. Balance Niche With Diversity 26. Investments that Differentiate 27. The Right Stuff 28. Seize Growth Opportunities 29. After All This, What? Part 3. The Money Chase 30. What Your Financials Tell You 31. Be Realistic 32. Everything Costs More Than You Think 33. A Cushion to Start 34. Live Within Your Means 35. Cash is King 36. Keep an Eye on the Money 37. Track Inventory for Profitability 38. Part I: Pricing a Product 39. Part II: Price a Service 40. The Money Search is Endless 41. Equity, Not Debt 42. Give a Piece of the Action 43. What's Wrong with a Million-Dollar Contract? 44. Digging Out of Early Holes. Part 4. Management Issues 45. Investigate Before Creating Relationships 46. Learn to be a Resource 47. Act Like a Professional 48. Prepare for Quick Response 49. Count the Hot Dogs Too 50. Make a Success Yardstick 51. Never Stop Learning 52. Clients Know Best 53. No Instant Successes 54. In Search of the Ideal Customer 55. Recovering from a Move 56. Customer Nightmares 57. Get the Goods Onto the Shelves 58. Who's Next? Part 5. Helping Hand(s) 59. Reward Your Workers 60. Ask for Outside Help 61. Delegate to Grow 62. The Search for Good Workers 63. Hire the Best 64. You Can't Ask That! 65. Complement Yourself 66. It's Policy 67. Side One: Get a Partner 68. Flip Side: Forget a Partner 69. Trust But Verify 70. Take Care of the Child 71. Link With Others 72. Find Your Pioneers 73. Build With Boards Part 6. Marketing 74. The Myth of the Better Mousetrap 75. Marketing Needs a Plan Too 76. Marketing Is an Investment 77. The World Is Not Your Market 78. Relationship Marketing 79. The Right Network 80. Talk To Your Customers 81. The Right Balance of Time Well Spent 82. Homemade Marketing 83. Customers By Mail 84. Sign of Your Times 85. Speak Up 86. The Write Way Part 7. The Internet 87. Build the Business for the Customer 88. Get a Web Site 89. It's Only a Tool 90. Business Basics Still Apply 91. Pricing for the Internet 92. Online Customer Research 93. The Dilemma of New Technology 94. The Best of Technology and People 95. What's in a Domain Name? 96. Easy as E-Zine 97. Opt-in E-mail 98. eBay Business 99. No Boundaries 100. Be Flexible 101. Reaching Online Denizens Part 8. Start-up Guide Are You An Entrepreneur? What Business Should I Start? Money Sources When Borrowing Is Your Choice Form of Business Ownership Where to Locate Your Business Write Your Business Plan Pricing a Product or Service Find Help to Make a Good Business Better Record Keeping Start-up Checklist Internet Resource Guide Web Sites of Businesses in this Book Index
Library of Congress Subject Headings for this publication: New business enterprises Management, Entrepreneurship