Bibliographic record and links to related information available from the Library of Congress catalog. Note: Contents data are machine generated based on pre-publication information provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.
Contents The Editorial Board 00 Introduction 00 1. Types of organization 00 2. Knowledge is the most important asset of a company 00 3. Decision making in an organization 00 4. The market research function within an organization 00 5. Buyer-supplier relationships 00 6. The nature and scope of quantitative data 00 7. Qualitative information and its relationship to quantitative information 00 8. Designing the research 00 9. Managing the research process from within the company 00 10. Managing the results 00 11. Knowing the future 00 12. Conclusion 00 Appendix: The Market Research Society Code of Conduct 00 References 00 Index 00
Library of Congress Subject Headings for this publication: Marketing research