Table of contents for Market intelligence : how and why organisations use market research / Martin Callingham.


Bibliographic record and links to related information available from the Library of Congress catalog. Note: Contents data are machine generated based on pre-publication information provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


Counter
Contents
The Editorial Board	00
Introduction	00
1.	Types of organization	00
2.	Knowledge is the most important asset of a company	00
3.	Decision making in an organization	00
4.	The market research function within an organization	00
5.	Buyer-supplier relationships	00
6.	The nature and scope of quantitative data	00
7.	Qualitative information and its relationship to quantitative information	00
8.	Designing the research	00
9.	Managing the research process from within the company	00
10.	Managing the results	00
11.	Knowing the future	00
12.	Conclusion	00
Appendix: The Market Research Society Code of Conduct	00
References	00
Index	00




Library of Congress Subject Headings for this publication: Marketing research