Table of contents for Market research in practice : a guide to the basics / Paul Hague, Nick Hague and Carol-Ann Morgan.


Bibliographic record and links to related information available from the Library of Congress catalog. Note: Contents data are machine generated based on pre-publication information provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Contents
The Editorial Board	00
Preface	00
1.	Introduction	00
2.	Market research design	00
3.	Desk research	00
4.	Focus groups	00
5.	Depth interviewing00
6.	Observation	00
7.	Sampling and statistics	00
8.	Questionnaire design	00
9.	Face-to-face interviewing	00
10.	Telephone interviewing	00
11.	Self-completion questionnaires	00
12.	E-surveys	00
13.	Data analysis	00
14.	Reporting	00
Appendix 1: The Market Research Society	00
Appendix 2: The Market Research Society Code of Conduct	00
Notes
Bibliography	00
Index	00




Library of Congress Subject Headings for this publication: Marketing research