Table of contents for Campaigns and elections American style / edited by James A. Thurber and Candice J. Nelson.


Bibliographic record and links to related information available from the Library of Congress catalog. Note: Contents data are machine generated based on pre-publication information provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Contents
List of Tables and Figures
Acknowledgments
1 The Transformation of American Campaigns in the 21st Century
James A. Thurber
2 The Principles of Campaign Planning
William R. Sweeney, Jr.
3 Who will Vote for You and Why: Designing Strategy and Message
Joel Bradshaw
4 Candidate Nominations and General Election Strategy
Marni Ezra
5 Strategy and Tactics for Campaign Fundraising
Norman Cummings and Grace Cummings
6 Race for the Cash: Competition, Contributions, and Money in 2002
Candice J. Nelson
7 Paid Media Advertising: Political Communication from the Stone Age to the Present 
Jay Bryant
8 Ads are Us: Political Advertising in a Mass Media Culture 
Leonard Steinhorn
9 Hard Facts: The Media and Elections with a Look at 2000 and 2002 
John Petrocik
10 The Ground War: The Importance of Organizing the Field 
Will Robinson
11 The Importance of Field Work in Election Campaigns
Paul Herrnson
12 Campaigning with the Internet: The 12 View from Below00David Dulio and Erin O'Brien
13 Campaign Ethics: Public Perception, Reality, and the Need to Win
Carol Whitney
14 Campaign Ethics and Politics of Personal Destruction
Linda Fowler
15 Do Campaigns Matter? Marni Ezra and Candice J. Nelson
References
About the Contributors
Index




Library of Congress Subject Headings for this publication: Political campaigns United States, Campaign management United States