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Contents List of Tables and Figures Acknowledgments 1 The Transformation of American Campaigns in the 21st Century James A. Thurber 2 The Principles of Campaign Planning William R. Sweeney, Jr. 3 Who will Vote for You and Why: Designing Strategy and Message Joel Bradshaw 4 Candidate Nominations and General Election Strategy Marni Ezra 5 Strategy and Tactics for Campaign Fundraising Norman Cummings and Grace Cummings 6 Race for the Cash: Competition, Contributions, and Money in 2002 Candice J. Nelson 7 Paid Media Advertising: Political Communication from the Stone Age to the Present Jay Bryant 8 Ads are Us: Political Advertising in a Mass Media Culture Leonard Steinhorn 9 Hard Facts: The Media and Elections with a Look at 2000 and 2002 John Petrocik 10 The Ground War: The Importance of Organizing the Field Will Robinson 11 The Importance of Field Work in Election Campaigns Paul Herrnson 12 Campaigning with the Internet: The 12 View from Below00David Dulio and Erin O'Brien 13 Campaign Ethics: Public Perception, Reality, and the Need to Win Carol Whitney 14 Campaign Ethics and Politics of Personal Destruction Linda Fowler 15 Do Campaigns Matter? Marni Ezra and Candice J. Nelson References About the Contributors Index
Library of Congress Subject Headings for this publication: Political campaigns United States, Campaign management United States