Table of contents for Celebration of fools : an inside look at the rise and fall of JC Penney / Bill Hare.


Bibliographic record and links to related information available from the Library of Congress catalog. Note: Contents data are machine generated based on pre-publication information provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Contents
ú Introduction
PART I - THE FOUNDER
(1965 - 1971)
1	America's Famous Old Man
(1902 - 2000)
2	Kemmerer
3	Bumpkins In The Big Apple
4	All Their Managers Are Like Masons
5	The Bailout
PART II - THE VISIONARY
6	Socratic Method
7	Their Own Thing
8	Batten's Ascent
9	The Common Touch
10 A Quiet Man
11	The Memo
12	The Transaction Recorder 
13	Last Of The Good Men
PART III - THE BETRAYER
14	New Blood 
15	Bill Howell
16	The Taj MaHowell
17	The Designer
18	Showtime
19	The Golden Crescent
20	Onward And Upward
21	The Speech
22	Where Have All The Core Values Gone? 
23	What If I Talk To W.R.?
PART IV - THE END
24	Jimmy-O The Farmer
25	There's Nothing There
26	Standing In His Underwear
27	The Funeral And HCSC




Library of Congress Subject Headings for this publication: J, C, Penney Co, History, Stores, Retail United States History, Penney, J, C, (James Cash), 1875-1971, Merchants United States Biography