Table of contents for Data mining techniques : for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon Linoff.

Bibliographic record and links to related information available from the Library of Congress catalog. Note: Contents data are machine generated based on pre-publication information provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.

Title Page
Copyright Page
Author Bios
Why and What
The Virtuous Cycle of Data Mining
Data Mining Methodology and Best Practices 
Business Applications of Data Mining 
Data Mining with Familiar Tools 
Decision Trees 
Neural Networks 
Nearest Neighbor Approaches: Memory Based Reasoning and Collaborative Filtering 
Association Rules
Link Analysis 
Survival Analysis 
Genetic Algorithms
Finding Customers in Data 
Data Mining, Data Warehousing, and OLAP
The Data Mining Environment 
Whipping the Data into Shape 
Putting Data Mining to Work 

Library of Congress Subject Headings for this publication: Data mining, Marketing Data processing, Business Data processing