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Title Page Copyright Page Dedication TOC Acknowledgements Author Bios Introduction Why and What The Virtuous Cycle of Data Mining Data Mining Methodology and Best Practices Business Applications of Data Mining Data Mining with Familiar Tools Decision Trees Neural Networks Nearest Neighbor Approaches: Memory Based Reasoning and Collaborative Filtering Association Rules Link Analysis Clustering Survival Analysis Genetic Algorithms Finding Customers in Data Data Mining, Data Warehousing, and OLAP The Data Mining Environment Whipping the Data into Shape Putting Data Mining to Work
Library of Congress Subject Headings for this publication: Data mining, Marketing Data processing, Business Data processing