Table of contents for Handbook of political communication research / edited by Lynda Lee Kaid.

Bibliographic record and links to related information available from the Library of Congress catalog. Note: Contents data are machine generated based on pre-publication information provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.

Foreword xi
Keith R. Sanders
Introduction and Overview of the Field xiii
Lynda Lee Kaid
PART I Theories and Approaches to Political Communication
1 Theoretical Diversity in Political Communication 3
Everett M. Rogers
2 Political Marketing: Theory, Research, and Applications 17
Bruce I. Newman and Richard M. Perloff
3 Methodological Developments in Political
Communication Research 45
Doris A. Graber
4 Fragmentation of the Structure of Political Communication
Research: Diversification or Isolation? 69
Yang Lin
5 Design and Creation of a Controlled Vocabulary for
Political Communication 109
Kathleen J. M. Haynes
PART II Political Messages
6 Rhetoric and Politics 135
Bruce E. Gronbeck
7 Political Advertising 155
Lynda Lee Kaid
8 Political Campaign Debates 203
Mitchell S. McKinney and Diana B. Carlin
PART III News Media Coverage of Politics, Political Issues, and
Political Institutions
9 News Coverage of Political Campaigns 237
Girish J. Gulati, Marion R. Just, and Ann N. Crigler
10 Agenda-Setting Research: Issues, Attributes, and Influences 257
David Weaver, Maxwell McCombs, and Donald L. Shaw
11 Gatekeeping and Press?Government Relations: A Multigated Model
of News Construction 283
W. Lance Bennett
12 The Presidency and the Media 315
Amy McKay and David L. Paletz
PART IV Political Communication and Public Opinion
13 The Spiral of Silence and the Social Nature of Man 339
Elisabeth Noelle-Neumann and Thomas Petersen
14 Knowledge as Understanding: The Information Processing
Approach to Political Learning 357
Mira Sotirovic and Jack M. McLeod
15 Mediating Democratic Engagement: The Impact of
Communications on Citizens' Involvement in Political and Civic Life 395
Michael X. Delli Carpini
16 Women as Political Communication Sources and Audiences 435
Dianne G. Bystrom
PART V International Perspectives on Political Communication
17 Political Communication Research Abroad: Europe 463
Christina Holtz-Bacha
18 Political Communication in Asia: Challenges and Opportunities 479
Lars Willnat and Annette J. Aw
PART VI New Trends in Political Communication Channels
and Message
19 Changing the Channel: Use of the Internet for Communicating
About Politics 507
John C. Tedesco
About the Authors 533
Author Index 539
Subject Index 000

Library of Congress Subject Headings for this publication: Communication in politics