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Contents Foreword xi Keith R. Sanders Introduction and Overview of the Field xiii Lynda Lee Kaid PART I Theories and Approaches to Political Communication 1 Theoretical Diversity in Political Communication 3 Everett M. Rogers 2 Political Marketing: Theory, Research, and Applications 17 Bruce I. Newman and Richard M. Perloff 3 Methodological Developments in Political Communication Research 45 Doris A. Graber 4 Fragmentation of the Structure of Political Communication Research: Diversification or Isolation? 69 Yang Lin 5 Design and Creation of a Controlled Vocabulary for Political Communication 109 Kathleen J. M. Haynes PART II Political Messages 6 Rhetoric and Politics 135 Bruce E. Gronbeck 7 Political Advertising 155 Lynda Lee Kaid 8 Political Campaign Debates 203 Mitchell S. McKinney and Diana B. Carlin PART III News Media Coverage of Politics, Political Issues, and Political Institutions 9 News Coverage of Political Campaigns 237 Girish J. Gulati, Marion R. Just, and Ann N. Crigler 10 Agenda-Setting Research: Issues, Attributes, and Influences 257 David Weaver, Maxwell McCombs, and Donald L. Shaw 11 Gatekeeping and Press?Government Relations: A Multigated Model of News Construction 283 W. Lance Bennett 12 The Presidency and the Media 315 Amy McKay and David L. Paletz PART IV Political Communication and Public Opinion 13 The Spiral of Silence and the Social Nature of Man 339 Elisabeth Noelle-Neumann and Thomas Petersen 14 Knowledge as Understanding: The Information Processing Approach to Political Learning 357 Mira Sotirovic and Jack M. McLeod 15 Mediating Democratic Engagement: The Impact of Communications on Citizens' Involvement in Political and Civic Life 395 Michael X. Delli Carpini 16 Women as Political Communication Sources and Audiences 435 Dianne G. Bystrom PART V International Perspectives on Political Communication 17 Political Communication Research Abroad: Europe 463 Christina Holtz-Bacha 18 Political Communication in Asia: Challenges and Opportunities 479 Lars Willnat and Annette J. Aw PART VI New Trends in Political Communication Channels and Message 19 Changing the Channel: Use of the Internet for Communicating About Politics 507 John C. Tedesco About the Authors 533 Author Index 539 Subject Index 000
Library of Congress Subject Headings for this publication: Communication in politics