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[House ? Contents] Contents Preface About the Author 1. Launching Your Survey Project When are questionnaires used? What question do you want to answer? Step 1: Conduct the initial planning Step 2: State the guiding question for the survey project and create clear, concise, and unambiguous objectives. Step 3: Identify your target audience Step 4: Determine the mode of data collection that is appropriate for your target audience Step 5: Create a detailed project plan, including a timeline, budget, plans for gaining needed approvals and plans for analyses Checklist for Launching Your Survey Project 2. Asking the Right Questions Map questions to your objectives 2 Determine question content 3 Types of Item Formats 3 Determine the length of the questionnaire 23 Checklist for Asking the Right Questions 24 3. Creating Response Choices for Rating Scales What Type of Rating Scale Is Appropriate? 2 Should Your Scale Have a Neutral Response? 9 Does the Order of the Scale Anchors and Response Choices Make a Difference? 9 The Category ?Other? Scoring Likert-Type Rating Scales Coding Rating Scales Checklist for Creating Response Scales 4. Putting the Questionnaire Together Step 8: Create the questionnaire 2 Directions 2 Demographic Information 5 Format 6 Building Reliability and Validity into Your Questionnaire Checklist for Putting the Questionnaire Together 16 5. Who Has the Information? Determining Whom to Invite: Identifying the Sample 2 Step 9: Select the Sample 2 Obtaining access to members of your target audience 9 Creating cover letters and invitations Step 10: Create cover letters and invitations The Rights of Respondents Checklist for Identifying and Contacting Potential Respondents 6. Pilot Testing the Questionnaire Step 11: Conduct a thorough pilot test of all aspects of the survey project 2 Methods to Conduct the Pilot Test 4 Pilot Testing for Web-based Questionnaires 7 Testing the data analysis 8 Evaluating the Quality of your Questionnaire: Reliability 8 Step 12: Use the information from the pilot test to make necessary revisions and produce the questionnaire 11 Producing the Questionnaire 11 Checklist for Pilot Testing 11 7. Maximizing Your Response Rate: Collecting the Data Step 13: Distribute the question and gather the data 2 Why do people not respond to questionnaires? 2 Ways of increasing response rates 2 Why is response rate important? 5 What is a good response rate? 5 Summary of Factors Related to Increased Response Rates 7 Handling the Data: Confidentiality and Anonymity 11 Checklist for Maximizing Your Response Rate 11 8. Analyzing the Data and Making Data-Based Decisions Step 14: Prepare and analyze the data 2 When should you conduct your statistical analyses? 2 Preparing the data for analysis 2 Describing your responses 10 What method of statistical analysis should you use? 13 Analyses of the Results of the Questionnaire on Reading Strategies 14 Analyses of the Results of the Questionnaire on Bullying 16 Analyses of the Results of the Questionnaire on Parent Involvement 21 Summarizing Responses from a Questionnaire that Used the Semantic Differential Format 24 Summarizing Responses from a Questionnaire that Used a Ranking Format 24 Analyses of Web-based Questionnaire Responses 25 Data backup and security 26 Describing nonrespondents 26 Step 15: Use the data to make data-based decisions 26 Checklist for Analyzing the Data 28 9. Communicating the Results Step 16: Create the reports of the results and recommendations 2 Who is the audience? 2 Tailoring the report to audience needs 4 What are the contents of the report? 5 Reporting the Results of the Questionnaire on Bullying 11 Reporting the Results of the Parent Involvement Survey 17 Checklist for Communicating the Results 19 Resource: Questionnaire for the Case Study Bibliography References Index
Library of Congress Subject Headings for this publication: Social surveys Methodology, Internet questionnaires, Questionnaires, Decision making