Table of contents for Using web and paper questionnaires for data-based decision making : from design to interpretation of the results / Susan J. Thomas.


Bibliographic record and links to related information available from the Library of Congress catalog. Note: Contents data are machine generated based on pre-publication information provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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[House ? Contents]
Contents
Preface
About the Author
1. Launching Your Survey Project
When are questionnaires used?	
What question do you want to answer?	
Step 1: Conduct the initial planning	
Step 2: State the guiding question for the survey project and create clear, concise, and unambiguous objectives.	 
Step 3: Identify your target audience	
Step 4: Determine the mode of data collection that is appropriate for your target audience	
Step 5: Create a detailed project plan, including a timeline, budget, plans for gaining needed approvals and plans for analyses	
Checklist for Launching Your Survey Project	
2. Asking the Right Questions
Map questions to your objectives	2
Determine question content	3
Types of Item Formats	3
Determine the length of the questionnaire	23
Checklist for Asking the Right Questions	24
3. Creating Response Choices for Rating Scales
What Type of Rating Scale Is Appropriate?	 2
Should Your Scale Have a Neutral Response?	9
Does the Order of the Scale Anchors and Response Choices Make a Difference?	9
The Category ?Other?	
Scoring Likert-Type Rating Scales	
Coding Rating Scales	
Checklist for Creating Response Scales	
4. Putting the Questionnaire Together
Step 8: Create the questionnaire	2
Directions	2
Demographic Information	5
Format	6
Building Reliability and Validity into Your Questionnaire	
Checklist for Putting the Questionnaire Together	16
5. Who Has the Information? 
Determining Whom to Invite: Identifying the Sample	2
Step 9: Select the Sample	2
Obtaining access to members of your target audience	9
Creating cover letters and invitations	
Step 10: Create cover letters and invitations	
The Rights of Respondents	
Checklist for Identifying and Contacting Potential Respondents	
6. Pilot Testing the Questionnaire
Step 11: Conduct a thorough pilot test of all aspects of the survey project	2
Methods to Conduct the Pilot Test	4
Pilot Testing for Web-based Questionnaires	7
Testing the data analysis	8
Evaluating the Quality of your Questionnaire: Reliability	8
Step 12: Use the information from the pilot test to make necessary revisions and produce the questionnaire	11
Producing the Questionnaire	11
Checklist for Pilot Testing	11
7. Maximizing Your Response Rate: Collecting the Data
Step 13: Distribute the question and gather the data	2
Why do people not respond to questionnaires?	2
Ways of increasing response rates	2
Why is response rate important?	5
What is a good response rate?	5
Summary of Factors Related to Increased Response Rates	7
Handling the Data: Confidentiality and Anonymity	11
Checklist for Maximizing Your Response Rate	11
8. Analyzing the Data and Making Data-Based Decisions
Step 14: Prepare and analyze the data	2
When should you conduct your statistical analyses?	2
Preparing the data for analysis	2
Describing your responses	10
What method of statistical analysis should you use?	13
Analyses of the Results of the Questionnaire on Reading Strategies	14
Analyses of the Results of the Questionnaire on Bullying	16
Analyses of the Results of the Questionnaire on Parent Involvement	21
Summarizing Responses from a Questionnaire that Used the Semantic Differential Format	24
Summarizing Responses from a Questionnaire that Used a Ranking Format	24
Analyses of Web-based Questionnaire Responses	25
Data backup and security	26
Describing nonrespondents	26
Step 15: Use the data to make data-based decisions	26
Checklist for Analyzing the Data	28
9. Communicating the Results
Step 16: Create the reports of the results and recommendations	2
Who is the audience?	2
Tailoring the report to audience needs	4
What are the contents of the report?	5
Reporting the Results of the Questionnaire on Bullying	11
Reporting the Results of the Parent Involvement Survey	17
Checklist for Communicating the Results	19
Resource: Questionnaire for the Case Study
Bibliography
References 
Index




Library of Congress Subject Headings for this publication: Social surveys Methodology, Internet questionnaires, Questionnaires, Decision making