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Part I. Preface: The Shutdown: 1. On Point of View 2. On How the Book Came to be Written 3. On Truth, Objectivity, and Spin Part II. :Opinion Flows: 4. A Theory of Public Opinion 5. Some Postulates About Opinion Movement 6. Design of the Book Part III: What the Public Wants of Government: 7. Thinking About Public Opinion 8. Absolute and Relative 9. Means and Ends 10. What are the Considerations: Policy Domains Some Newer Policy Conflicts Part IV: Left and Rights Movements in Preference: 11. The Issue Evolution Theory of Issue Alignment 12. Three Issue Evolutions 13. Preference for Liberalism and Conservatism 14. Ideology Part V. The Great Horse Race: 15. The Lore of Presidential Campaigns: Three Stories 16. Do the Polls Predict Presidential Elections? 17. So, What Really Matters? 18. Candidate Debates Part VI: Between the Campaigns: 19. The Presidency 20. U.S. Senators 21. Governors 22. Trust in Government 23. Is Approval Generic? Part VII. On Politics at the Margin: 24. A Tale of Three Elections 25. Who Accounts for Change in American Politics? 26. The Rhythms of Opinion: A Reconsideration 27. On Marginal Democracy.