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1. Introduction: an ethics of engagement Elspeth Probyn & Catharine Lumby 2. Real appeal - the ethics of reality TV Catharine Lumby 3. Arguing about ethics Duncan Ivison 4. Their own media in their own language John Hartley *Beyond the disconnect: practical ethics Interview with Maxine McKew 5. A viable ethics: journalists and 'the ethnic question' Ghassan Hage 6. Ethics, entertainment and the tabloid: The case of talkback radio in Australia Graeme Turner *Money versus ethics Interview with Mike Carlton 7. Eating into ethics: passion, food and journalism Elspeth Probyn *Beyond food porn Interview with Cherry Ripe 8. Ethics impossible? advertising and the infomercial Anne Dunn *Pitching to the 'tribes': new ad techniques Interview with Jim Moser 9. Diary of a webdiarist: ethics goes online Margo Kingston 10. Control-SHIFT: censorship and the internet Kate Crawford *Representing asylum seekers Interview with Linda Jaivin 11. The ethics of porn on the net Kath Albury *Ethics and sex Interview with Fiona Patten 12. Grassroots ethics: the case of souths versus news corporation Michael Moller 13. Great pretenders: ethics and the rise of pranksterism Milissa Deitz *The limits of satire Interview with John Safran.