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Preface 1. An initial statement of the problem 2. A theoretical framework 3. Defining topics properly 4. Formulating intelligible requests for information 5. Contextual influences on respondent's interpretations of questions 6. The need to provide response frameworks 7. The limitations of human memory 8. Filters: establishing the relevance of questions to the respondents 9. Reducing question threat 10. The open vs closed question debate: coding reponses to open questions and formulating sets of response options for closed questions 11. Measuring attitudes 12. Checks to ensure that questions work as they are intended to work Conclusions References.