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Table of contents for Serious play : how the world's best companies simulate to innovate / Michael Schrage.


C O N T E N T S 


Foreword 						ix
Preface 				              xiii
Acknowledgments                                        xxi
Overview						 1

PartI:  GETTING REAL

1 THE NEW ECONOMICS OF INNOVATION 			11
2 A SPREADSHEET WAY OF KNOWLEDGE			37

PartII: MODEL BEHAVIOR

3 OUR MODELS, OURSELVES 				61
4 PRODUCTIVE WASTE					95
5 PREPARING FOR SURPRISE                               115
6 PERILS OF PATHOLOGICAL PROTOTYPING                   131

Part III: S(T)IMULATING INNOVATION
7 S(T)IMULATING INTERVENTIONS 			       155
8 MEASURING PROTOTYPING PAYBACKS                       177
9 GOING META: EVOLUTION AS A
  BUSINESS PRACTICE                                    193

User's Guide                                           201
Bibliography                                           215
Index                                                  235
About the Author                                       245