Marketing online for dummies / by Bud Smith and Frank Catalano.

Smith, Bud E.

Bibliographic record and links to related information available from the Library of Congress catalog
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Introduction	1

Part I: Getting Started with Online Marketing	9

Chapter 1: The Online World	11
Chapter 2: Finding Marketing Information Online	39
Chapter 3: Effective Online Marketing	65

Part II: Marketing on the World Wide Web	95

Chapter 4: Mastering Your Domain	97
Chapter 5: Creating a Basic Business Web Site	125
Chapter 6: Marketing on Your Web Site	141
Chapter 7: Getting the Most out of Your Web Site	161

Part III: Marketing With Other Internet Services	183

Chapter 8: Marketing with E-Mail and Listservs	185
Chapter 9: Marketing with Internet Mailing Lists	209
Chapter 10: Marketing with Newsgroups and Online Forums	231
Chapter 11: The Future of Business Online	251

Part IV.- The Marketing Online For Dummies
Internet Directory	D-1

Part V.- The Part of Tens	263

Chapter 12: Ten Advantages of Online Marketing	265
Chapter 13: Ten Disadvantages of Online Marketing	273
Chapter 14: Ten Offline Marketing Resources	281

Part VI: Appendix	287

Appendix: About the CD-ROM	289

lndex	295

IDG Books Worldwide, Inc., End-User
License Agreement	322

Installation Instructions	324

Book Registration Information	Back of Book