Apple, the inside story of intrigue, egomania, and business blunders / Jim Carlton.

Carlton, Jim, 1955-

Bibliographic record and links to related information available from the Library of Congress catalog
Counter 

		Foreword by Guy Kawasaki	vii

		Acknowledgments	xi

	1	In the Beginning	3
	2	The Glory Years	20
	3	The Licensing Debate	38
	4	A "Noble Village"	62
	5	An Engineering Morass	82
	6	The Fall of Jean-Louis Gassee	106
	7	Crossing a Canyon	131
	8	Looking for Another Way Out	154
	9	Sculley's Waterloo	181
	10	A New Sheriff in Town	215
	11	The March to PowerPC	240
	12	From Power Mac to the Cliff	269
	13	The Wreck of the Diesel	299
	14	Spindler's Last Stand	326
	15	Mission: Impossible	365
	16	NeXT: A Founder's Return	394
	17	Thinking Different	429

		Notes	449
		Bibliography	455
		Index	457