Corporate social investing : the breakingthrough strategy for giving and getting corporate contributions / Curt Weeden ; forewords by Paul Newman & Peter Lynch.

Weeden, Curt, 1942-

Bibliographic record and links to related information available from the Library of Congress catalog
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Foreword by Paul Newman	ix

Foreword by Peter Lynch	xiii

Preface

Acknowledgments	xxv
	1. The Confused State of Corporate Philanthropy	1

	2. A New Way of Thinking and Acting	12

	3. Step 1. Moving from Corporate Giving to
          Corporate Social Investing     24

	4. Step 2. Extracting Business Value from
          Social Investments       34

	5. Step 3. Which Nonprofits Qualify-And
          Which Don't        46

	6. Step 4. Making a Declaration for Corporate
	   Social Investing	53

	7. Step 5. The CEO Endorsement	65

	8. Step 6. The Annual Social Involvement Report	81

	9. Step 7. Committing to the Corporate Social
          Investment Model: Part 1, Percentages   92

	10. Step 7. Committing to the Corporate Social
          Investment Model: Part 11, Strategic Plans  115

	11. Step 8. When Social Investing Should Be
          Postponed       184

                 Corporate Social Investing

	12. Step 9. Building the Management Team
	   for Social Investing	189

	13. Step 10. The Day-to-Day Manager	199

	14. Making It Work	207

	15. The Power of Corporate-Nonprofit Alliances	212


References	217
Index	226
The Author	235