Serven, Lawrence B. MacGregor.
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Preface xi Acknowledgments x-v Part One PLANNING TO WIN I 1 Shareholder Value Breaks Out of the Boardroom 3 The Value Destruction Journey 5 The Value Creation Journey 9 2 Planning to Win: The Best Way to Predict the Future Is to Create It 13 Value Creation by Design, Not by Chance 14 The Value Planning Approach 17 Value Planning Is a Management System, Not a Process 20 3 Value Maker Commitments: Translating Business Goals into the Decisions People Make Every Day 23 Accountability and the Value Chain 25 Self-Diagnostic 32 Improvement Steps 35 4 Value Maker Motivation: Aligning Rewards with Shareholder Value 45 Self-Diagnostic 55 Improvement Steps 58 5 Value Maker Intelligence: Managing Information to Make High Value Decisions 67 Self-Diagnosdc 75 Improvement Steps 79 Part Two THE ROLES PEOPLE PLAY 85 6 Business Advisors in the Value Creation Process: The Role of Finance 87 Self-Diagnostic 93 Improvement Steps 96 7 Managing for Shareholder Value: The Role of Functional Managers 103 Self-Diagnostic ill Improvement Steps 114 8 Creating Strategic Focus: The Role of Senior Management 121 Self-Diagnostic 131 Improvement Steps 135 9 Living It: The Role of the CEO in Making Value Planning Part of Everyday Business 141 Self-Diagnostic 148 Improvement Steps 151 Part Three AN ILLUSTRATIVE STORY 157 10 Life before Value Planning: Gaming the System 159 11 Life in Transition: Steering an Aircraft Carrier 169 12 Life in a Value Planning World: Creating Value Every Day 179 APPENDICES 189 Appendix A The Value Planning Process Illustrated 191 Appendix B Current Planning Topics: A Discussion of "Silver Bullets" 199 Index 211