Ellis, Elmo Israel.
Bibliographic record and links to related information available from the Library of Congress catalog
About the Author vi
Foreword viii
Acknowledgments x
1. The New World of Broadcasting 1
The communication challenge. The big broadcasting picture. New
media era. Electronic narrowcasting. Importance of computer
skills. Opportunity and responsibility.
2. Overview of Electronic Communication 7
The birth of broadcasting. Radio growth and regulation. The
Communications Act of 1934. AM broadcasting. FM radio. Stereo
broadcasting. Development of television. The Telecommunications
Act of 1996. Commercial broadcasting in the United States.
Electronic media convergence. You and digital technology.
3. Broadcasting and Narrowcasting in the
United States and Canada 17
The broadcasting job market. Television in America. Radio
resurgence. U.S. cable TV. DBS. Interactive narrowcasting. ISDN.
Public broadcasting. Licensed low-power narrowcasting.
Unlicensed low-power narrowcasting. Electronic media in Canada.
Job hunting in Canada.
4. You and Electronic Media 34
Weighing your media options. Ask the professor. Valuable
communication qualities. Job satisfaction. Giving the public what it
wants. Electronic media career test.
5. Preparing for a Career in Electronic Media 43
Develop communication skills. What management wants. Need for
technical talent. Versatility is valuable. Education. How to get that
first job. Resumes and software. The video resume. Licensing. Job
hunting tips. Pathway to promotion,
6. Electronic Media-Rewards and Benefits 54
The employment outlook. Working conditions. Money matters.
7. Radio Jobs 63
Group and niche programming. Automation and syndication.
Dollars and sense. Programming and production. Disk jockeys and
drive-time talent. General announcers. Morning-drive radio
salaries. Superstars. Sales. Marketing, promotion, and publicity.
Research. Management and administration. Traffic. Engineering.
Office service jobs. Combo and part-time jobs. Network jobs.
8. Jobs in Television and Cable 77
Opportunity and responsibility. Program and production jobs.
Television personalities. Marketing, promotion, and research jobs.
Sales jobs. Management and administrative jobs. Engineering jobs.
Network television jobs. Cable TV employment.
9. Electronic News Careers 90
Television news. Radio news. Radio news outsourcing. Cable news.
Multimedia journalists. Business news jobs. Electronic tabloids.
Global news jobs. Newspaper websites. Sportscasting. Career
advice from news experts.
10. Internet Broadcasting 103
Internet employment. High-tech scholars. Website business. On-
line entrepreneurs. Electronic Job finders. Internet Q and A.
11. Nonbroadcast Video Systems ill
Video systems-big business. Video systems jobs. Video
production. Video production jobs. Video postproduction jobs.
12. Broadcast-Related Jobs 117
Sales representatives. Advertising agencies. Public relations. Public
information. Freelance talent. Syndicated program services. Voice
of America. Uncle Sam's radio-TV. "Free" radio. Nonprofit
organizations.
13. Jobs for Women and Minorities 125
The minority success route. Gender salary comparison. Minority
broadcast ownership. Broadcap. New opportunities. Minority
voices and choices. Female role models.
14. The Multimedia Future 134
The changing workplace. Narrowing the focus. What's on the
horizon? Digital television. Digital radio. Megachannel television.
Satellite prospects. Tomorrow's intermedia world. Outlook for
students. A final word.
Appendix A: Scholarships, Grants, and Loans 141
Appendix B: Suggested Reading 146