The discipline of market leaders : choose your customers, narrow your focus, dominate your market / Michael Treacy and Fred Wiersema.

Treacy, Michael.

Bibliographic record and links to related information available from the Library of Congress catalog
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                       ACKNOWLEDGMENTS
                             ix

                        INTRODUCTION
                             xi

                          Chapter 1
         HOW TO FAIL IN BUSINESS WITHOUT EVEN TRYING
                              1

                          Chapter 2
                THE NEW RULES OF COMPETITION
                             15

                          Chapter 3
                     THE WINNER'S CHOICE
                             29

                          Chapter 4
          THE DISCIPLINE OF OPERATIONAL EXCELLENCE
                             47

                          Chapter 5
      ONE COMPANY'S EXPERIENCE - AT&T'S UNIVERSAL CARD
                             65

                          Chapter 6
              THE DISCIPLINE OF PRODUCT LEADERS
                             85

                          Chapter 7
        ONE COMPANY'S EXPERIENCE - INTEL CORPORATION
                             101

                          Chapter 8
             THE DISCIPLINE OF CUSTOMER INTIMACY
                             123

                          Chapter 9
         ONE COMPANY'S EXPERIENCE - AIRBORNE EXPRESS
                             143

                         Chapter 10
            SETTING YOUR VALUE DISCIPLINE AGENDA
                             163

                         Chapter II

              CREATING THE CULT OF THE CUSTOMER
                            177

                         Chapter 12
                     SUSTAINING THE LEAD
                             189

                          EPILOGUE
                             203

                            INDEX
                             205