Small business Internet for dummies / by Greg Holden with Stylus Media.

Holden, Greg.

Bibliographic record and links to related information available from the Library of Congress catalog
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Introduction	1
Part 1: Getting Started	7
Chapter 1: Making a Splash on the Internet	9
Chapter 2: Getting What You Need without Seeing Red	37
Chapter 3: Making the Right Connections	51
Chapter 4: Shake Hands with the Internet	69

Part II: Bringing the Internet to Your Employees	55
Chapter 5: Helping Your Employees Use the Internet	87
Chapter 6: Working with Off-Site Employees	99

Part III: Improving Communication	111
Chapter 7: Reaching Out with E-Mail	113
Chapter 8: Niche Marketing with Discussion Groups	143
Chapter 9: Real-Time Communication	161

Part IV.- Securing Your Business	151
Chapter 10: Locking the Doors: Internet Security	183
Chapter 1 1: Conducting Secure Commerce on the Net	201

Part V.- Setting Your Products	219
Chapter 12: Getting the Word Out	221
Chapter 13: Putting Your Web Site to Work	251
Chapter 14: Customer Service on.the Internet	279
Chapter 15: Creating Online Catalogs and Other Publications	291
Chapter 16: Market Research - and More - on the Internet	309

Part VI: The Part of Tens	327
Chapter 17: Ten Ways to Make Your Business Site Sizzle	329
Chapter 18: Ten Small Business Internet Success Stories	337

Part VII: Appendixes	365
Appendix A: Online Resources for Small Business	347
Appendix B: About the CD-ROM	355
Index	365

License Agreement	352

Installation Instructions	354

Book Registration Information	Back of Book