Gielgun, Ron E.
Bibliographic record and links to related information available from the Library of Congress catalog
Preface vii
Disclaimer viii
SECTION 1: STARTING A BUSINESS ONLINE
CHAPTER 1: DOING BUSINESS ON THE INTERNET 1
The Internet and the Media Hype 1
The Online Consumer 7
The Online World: Mentality 9
The Online Business as a Conventional Business 12
Main Types of Online Businesses 13
Your Place in the Online Market 19
CHAPTER 2: THE ONLINE WORLD: BASICS 21
Origins 21
Packet Switching 21
Networks and Connections 22
Client/Server Relations 25
The main Internet Features 27
E-mail 27
FTP 29
Newsgroups 29
Gopher 30
The World Wide Web 32
Less common Internet Features 35
The Online World outside the Internet
BBS 37
Independent Networks 37
CHAPTER 3: YOUR SERVER PRESENCE 39
Connecting Directly to the Internet 40
Using a Server Service 40
Online Malls 43
Connecting Through Non-Intemet Online Networks 45
CHAPTER 4: DESIGNING AND MAINTAINING YOUR SERVER
PRESENCE 47
Domain Name 47
What Type of Server Should You Set Up? 48
E-mail Presence 48
FTP Presence 51
Gopher vs. Web Presence 53
Bottom Line - which Feature Should You Go With? 55
Making Your Web Site Work 56
Should You Hire Experts? 60
Budgeting 63
Methods of Payment on the Internet 65
Chapter 5: PROMOTION AND ADVERTISING 71
Promotion 71
Registering Your Business With Online Search Engines and Web
Directories 71
Links 73
What's New 74
Press Releases 76
Radio/TV Interviews 81
On-Site Promotion 81
Online Malls 83
Newsgroups 84
Direct E-mail 85
Paid Advertising 86
Placing Ads 86
Direct Land Mail 88
Summary:How to Make Your Internet Site Work 89
SECTION II 121 INTERNET BUSINESSES YOU CAN
START FROM HOME 91
Glossary 289
Appendix 1: A Partial List of Server Services 297
Appendix 2: Useful Links 299
Index 302