Fundraising on the Internet : recruiting and renewing donors online / edited by Nick Allen, Mal Warwick, Michael Stein.

Bibliographic record and links to related information available from the Library of Congress catalog
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In this book . . .                                                                  

What you'll find in this book, and why you should read it

1.  Nick Allen: Who's doing what on the Internet
    
2.  Mal Warwick: Anatomy of a Web site
    
3.  Michael Stein: Tools you can use online
    
4.  Michael Johnston: Fundraising opportunities online
    
5.  Mal Warwick: What you already know about fundraising online*
    
6.  Audrie Krause: Taking the plunge into e-mail fundraising
    
7.  Martha Simpson: Web sites useful for fundraisers
    
8.  Robbin Zeff: Cyber-fundraising
    
9.  Michael Stein: Glossary of Internet terms

About the principal contributors to this book

About the organizations behind this book

How this book was produced