The Internet publicity guide : how to maximize your marketing and promotion in cyberspace / V.A. Shiva.

Shiva, V. A.

Bibliographic record and links to related information available from the Library of Congress catalog
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Preface	vii
Introduction: Vision	xi

Part One: Internet
	I      The Vehicle	3
	2      Tools of the Trade	13
	3      Getting On	24
	4      Being On	29
	5      Setting Up Shop	36
	6      Security	40
	7      Copyright	46

Part Two: Publicity
        8       The Basics 55
        9       New Media 62
        10      Designing the Website 67
        11      Getting Visitors to Your Site 78
	12	Anatomy of Search Engines	81
	13	Advanced Netiquette	88
	14	Takking Advantage of Discussion Groups	94
	15	Hiring a Cyber-PR Agent	101
	16	How to Measure the Effectiveness of Publicity	104

Part Three: Community

	17	State of the Internet Community	111
	18	Building Critical Mass	114
	19	Demographics	120
	20	Intelligent Agents	125
	21	Internet Directories and Communities	127
	22	Internet Publicity Resources	136
		Epilogue	169


Appendix: Media List	173
Glossary: Internet Terms	191

About the Author	197