The big idea book for new business owners : straight talk from an expert on how to get your business up and running easily / by Barbara Weltman.

Weltman, Barbara, 1950-

Bibliographic record and links to related information available from the Library of Congress catalog
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                                Introduction	ix

	Chapter 1	Transforming an Idea into a Business	1

	Chapter 2	Raising Capital	27

	Chapter 3	Setting Up Your Form of Business	51

	Chapter 4	Getting Good Advice	81

	Chapter 5	Keeping Inventory Costs Down	101

	Chapter 6	Meeting Personnel Needs	111

	Chapter 7	Keeping Down the Cost of Equipment, Space and Intangibles	141

	Chapter 8	Reducing Travel and Entertainment Expenses	179

	Chapter 9	Handling Advertising, Marketing and Promotion	193

	Chapter 10	Improving Your Cash Flow with Smart Credit and
                 		Collection Policies	209

	Chapter I 1	Reducing Insurance Costs	229

	Chapter 1 2	Saving on Miscellaneous Costs	245

		Appendix A	265

		Appendix B	277

		Index	281