Brandenburger, Adam.
Bibliographic record and links to related information available from the Library of Congress catalog
Production Notes
l. War and Peace/3
2. Co-opetition/11
Thinking Complements - The Value Net Surfing the Net
Playing Multiple Roles - Friend or Foe?
3. Game Theory/40
Added Value - Rules - Perceptions - Boundaries
Rationality and Irrationality The Elements of ci Game
How to Change the Game/69
4. Players/71
Becoming a Player Bringing in Other Players
Changing the Players
S. Added Values/110
Added Value of a Monopoly
Added Value in a Competitive World
Added Value of a Relationship - Imitation
Changing the Added Values
6. Rules/159
Contracts with Customers Contracts with Suppliers
Mass-Market Rules Government Rules
Changing the Rules
7. Tactics/198
Lifting the Fog Preserving the Fog - Stirring Up the Fog
Is PART the Whole?
8. Scope/234
Links between Games - Links through Added Values
Links through Rules - Links through Tactics
The Larger Game
9. Being Ready for Change/261
Notes/267
Index/281