Marketing by Exhibiting in the Global Market

A COMPLETE HANDBOOK TO INTERNATIONAL EXHIBITING

Michael S. Muribi and Carol A. Fojtik

PREFACE
ACKNOWLEDGMENTS
INTRODUCTION

PART I
MAKING THE DECISION
Chapter:
     1.Why Exhibit?
     2.Should You Exhibit in the Global Market?
     3.Searching for Relevant Events
     4.Choosing the Right Event
     5.How to Participate
     6.What to Exhibit

PART II
PLANNING FOR SUCCESS
Chapter:
     7.Action Plan
     8.Action Calendar
     9.Communications Program
     10.Budget Plan
          I 1. Selecting Contractors
          12. Getting Started

PART III
DESIGNING A DISPLAY

Chapter:
     13.Selecting Display Type
     14.Selecting Display Space
     15.Selecting Display Design

PART IV
PRODUCING THE DISPLAY
Chapter:
     16.Arranging for Site Services
     17.Arranging for Shipping Services
     18.Arranging for Customs Services
     19.Arranging for Travel Services
     20.Arranging for Promotion Services
     21.Arranging for Insurance Services
     22.Arranging for Seminars Services
     23.Observing Rules & Regulations

PART V
EXHIBITING IN THE GLOBAL MARKET
Chapter:
     24.Operating the Display
     25.Contacting People

PART VI
OVERCOMING GLOBAL TRADE BARRIERS
Chapter:
     26.Overcoming Tariff Barriers
     27.Overcoming Non-tariff Barriers

APPENDICES
APPENDIX 1          
U.S. Department of Commerce--International Trade Administration--U.S. and Foreign
Commercial Service - Domestic Contacts

APPENDIX 2  
U.S. Department of Commerce--International Trade Administration--U.S. and Foreign
Commercial Service - Overseas Contacts

APPENDIX 3 
State Export Development Agencies - Domestic Contacts

APPENDIX 4
State Export Development Agencies - Overseas Contacts

APPENDIX 5
Joint Foreign-American Chambers of Commerce - Domestic Contacts

APPENDIX 6
U.S. Chambers of Commerce - Overseas Contacts

APPENDIX 7
United States Department of Commerce-International Trade Administration--U.S. and
Foreign Commercial Service Programs for Small U.S. Business

APPENDIX 8
U.S. Council for International Business Offices in the U.S.

APPENDIX 9
Countries Honoring the A.T.A. CARNET

APPENDIX 10
International Association for Exposition Management - INFORM-A-GRAM # 113 -
'90 Reasons to Exhibit in an Exposition'

APPENDIX 11
International Association for Exposition Management - INFORM-A-GRAM # 117 -

'67 Reasons to Attend an Exposition'

APPENDIX 12
Metric - Imperial Measurements Conversion Table
GLOSSARY 
BIBLIOGRAPHY
INDEX