The no Nonsense Guide to doing Business in Japan

Jon Woronoff

 Foreword

1. First Things First
     Why Go To Japan?
     But, Should You Go?
     Don't Let Them Scare You Off!
     Still Tough, But Less So
     What To Do Before You Go

2. Corporate Community
     Companies Large And Small
     Groups And Keiretsu
     Business Organizations
     Government Relations
     Where Do You Fit In?
     More Homework Before You Go

3. Business-Related Culture
     Lifetime Employment
     Company Loyalty
     All Is Not Well
     Inefficiency Amidst Efficiency
     Hierarchy Above All

4. Choosing The Right Vehicle
     Just Exporting
     Licensing And Franchising
     Joint Venturing
     Going It Alone
     Consultants
     Pointers on Partnering

5. Negotiating That Deal
     Know Thyself First
     Give .  .  .  And Take
     More Dos and Don'ts
     Language And Body Language

6. Getting Personnel
     Recruiting Staff
     Borrowing And Growing Staff
     Sizing Up The Japanese
     Japanizing The Staff

7. Distribution
     Wholesale And Retail Channels
     Capitalizing On Change
     Who Should Distribute?
     Profit Versus Market Share

8. Keys To Success
     Adaptation
     Quality
     Delivery
     Service
     Price
     Connections

9. When In Japan, Do As The Japanese?
     But, You Are Not Japanese!
     The Idea Edge
     The Management Edge
     The Profit Edge

10.  What Now?
     Facing The Competition
     That Little Something Extra
     Keep Growing
     Upgrade Your Operation
     What If It Doesn't Work Out?

     Bibliography
     Directory
     Index