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Table of contents for The age of e-tail : conquering the new world of electronic shopping / Alex Birch, Philipp Gerbert, and Dirk Schneider.



Foreword vii
Background: The Aim of the Book   xi
Introduction: The Net Imperative  1
Part 1: Strategies for the E-shopping Age  7
1 The Future of Shopping is Online 9
2 Physical Assets are Dead-weight 41
3 New Players are Seizing Power  63
4 Survival of the Fastest 89
Part II: Four Steps to E-shopping Success 111
5 Build Killer Brands 113
6 Getting the Internet Store Right 137
7 Building Individual Customer Relations 167
8 Create Customer-centric Business Processes 197
Part III: Towards the Digital Economy 219
9 The Infrastructure of the Future 223
10 It's Free - the Age of the Digital Product 249
11 Brave New World of Services 273
12 The Capital Market - a Survival Kit 293
Epilogue 317
Acknowledgements 319
Index 321