Table of contents for Measuring electronic word-of-mouth effectiveness.

Bibliographic record and links to related information available from the Library of Congress catalog

Information from electronic data provided by the publisher. May be incomplete or contain other coding.


Interdisciplinary Literature Review on Trust.- Conceptualizing and Identifying the Role of eWOM Trust.- Developing the eWOM Trust Scale by Testing its Dimensionality, Reliability, Validity and Generalizability.- Applying the eWOM Trust Scale for Segmenting Online Information Recipients.

Library of Congress subject headings for this publication: