Publisher description for Digital stractics : the death of the strategic plan / Chris Outram.


Bibliographic record and links to related information available from the Library of Congress catalog


Information from electronic data provided by the publisher. May be incomplete or contain other coding.


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Three year strategy horizons are meaningless in a digital world where the environment changes every day your strategy needs to become tactical and changes in tactics need to instantly feed changes in strategy. You need Stractics.


Library of Congress subject headings for this publication:
Strategic planning.
Electronic commerce.
Internet marketing.
Information technology -- Management.
Organizational change -- Management.