Table of contents for Hit brands : how music builds value for the world's smartest brands / Daniel M. Jackson, Richard Jankovich, Eric Sheinkop.


Bibliographic record and links to related information available from the Library of Congress catalog


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Foreword History of Music and Brand Relationship Brands at the New Majors Introduction to 3 Strategic Models Music as Identity: Case Studies and Interviews Music as Engagement: Case Studies and Interviews Music as Revenue: Case Studies and Interviews Multimodal Strategies: Best Practice for Brands and Music Flipping the Equation: Brand Strategies for Music Mapping the Future


Library of Congress subject headings for this publication:
Music in advertising.
Branding (Marketing)
Advertising -- Brand name products.