Table of contents for Hit brands : how music builds value for the world's smartest brands / Daniel M. Jackson, Richard Jankovich, Eric Sheinkop.
Bibliographic record and links to related information available from the Library of Congress catalog
Information from electronic data provided by the publisher. May be incomplete or contain other coding.
Foreword History of Music and Brand Relationship Brands at the New Majors Introduction to 3 Strategic Models Music as Identity: Case Studies and Interviews Music as Engagement: Case Studies and Interviews Music as Revenue: Case Studies and Interviews Multimodal Strategies: Best Practice for Brands and Music Flipping the Equation: Brand Strategies for Music Mapping the Future
Library of Congress subject headings for this publication:
Music in advertising.
Advertising -- Brand name products.