Contributor biographical information for How to measure digital marketing : metrics for assessing impact and designing success / by Laurent Flores.


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LAURENT FLORES Founder of CRMMETRIX, a company that specializes in measuring digital marketing effectiveness for Fortune 500 companies worldwide from its New York, Cincinnati, Paris and Singapore offices. Dr. Flores is Professor of Marketing at INSEEC Business School


Library of Congress subject headings for this publication:
Internet marketing.
Webometrics.