Table of contents for From big data to big profits : success with data and analytics / Russell Walker.


Bibliographic record and links to related information available from the Library of Congress catalog


Information from electronic data provided by the publisher. May be incomplete or contain other coding.


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Chapter 1: What is "Big Data?"
Chapter 2: Benefits of Scale and Velocity in Big Data - The Movement to Now!
Chapter 3: Big Data Expands with Passive Data Capture
Chapter 4: Novel Measures in Market Activity: Direct vs. Indirect Measurement
Chapter 5: Precision in Data: New Possibilities for Mass Customization and Location-Based Services
Chapter 6: Data Fusion, Combining Data to Produce Economic Value
Chapter 7: Strategies for Monetizing Big Data
Chapter 8: Monetizing Big Data Through Productization and Data Inverting
Chapter 9: Impact of Analytics and Big Data on Corporate Culture and Recruitment
Chapter 10: Stimulating Innovation through Big Data
Chapter 11: Disrupting Business Models with New Data from Location-Based Services
Chapter 12: Protecting Data Assets
Chapter 13: Future Trends in Big Data
Chapter 14: Getting Started: SIGMA Framework for Implementing a Big Data Strategy: From Big Data to Big Profits



Library of Congress subject headings for this publication:
Big data.
Business -- Data processing.
Management -- Data processing.
Big data. -- fast -- (OCoLC)fst01892965
Business -- Data processing. -- fast -- (OCoLC)fst00842293
Management -- Data processing. -- fast -- (OCoLC)fst01007162