Table of contents for Social media marketing all-in-one for dummies / by Jan Zimmerman and Deborah Ng.


Bibliographic record and links to related information available from the Library of Congress catalog


Information from electronic data provided by the publisher. May be incomplete or contain other coding.


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Introduction 1
Book I: The Social Media Mix 7
Chapter 1: Making the Business Case for Social Media 9
Chapter 2: Tallying the Bottom Line 35
Chapter 3: Plotting Your Social Media Marketing Strategy 55
Chapter 4: Managing Your Cybersocial Campaign 81
Book II: Cypersocial Tools 103
Chapter 1: Discovering Helpful Tech Tools 105
Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media 137
Chapter 3: Using Social Bookmarks, News, and Share Buttons 201
Book III: Content Marketing 227
Chapter 1: Growing Your Brand with Content 229
Chapter 2: Exploring Content Marketing Platforms 237
Chapter 3: Developing a Content Marketing Strategy 259
Chapter 4: Getting Your Content to the Masses 271
Book IV: Twitter 279
Chapter 1: Using Twitter as a Marketing Tool 281
Chapter 2: Using Twitter as a Networking Tool 293
Chapter 3: Finding the Right Twitter Tools 307
Chapter 4: Supplementing Online Marketing Tools with Twitter 315
Chapter 5: Hosting Twitter Chats 323
Book V: Facebook and Instagram 333
Chapter 1: Using Facebook as a Marketing Tool 335
Chapter 2: Creating and Sharing Content on Facebook 351
Chapter 3: Gaining Insights about Your Facebook Community 365
Chapter 4: Advertising on Facebook 369
Chapter 5: Getting Started with Instagram 377
Book VI: LinkedIn 387
Chapter 1: Promoting Yourself With LinkedIn 389
Chapter 2: Promoting Your Business with LinkedIn 405
Chapter 3: Starting a LinkedIn Group 413
Chapter 4: Using LinkedIn as a Content Platform 427
Book VII: Pinterest 433
Chapter 1: Pinning Down Pinterest 435
Chapter 2: Marketing with Pinterest 461
Chapter 3: Driving Sales with Pinterest 475
Book VIII: Other Social Media Marketing Sites 481
Chapter 1: Weighing the Business Benefits of Minor Social Sites 483
Chapter 2: Leaping into Google+ 495
Chapter 3: Maximizing Stratified Social Communities 537
Chapter 4: Profiting from Mid-Sized Social Media Channels 583
Chapter 5: Making Social Media Mobile 597
Chapter 6: Multiplying Your Impact 619
Book IX: Measuring Results; Building Success 663
Chapter 1: Delving into Data 665
Chapter 2: Analyzing Content - Sharing Metrics 683
Chapter 3: Analyzing Twitter Metrics 703
Chapter 4: Analyzing Facebook Metrics 713
Chapter 5: Measuring Other Social Media Networks 723
Chapter 6: Comparing Metrics from Different Marketing Techniques 737
Chapter 7: Making Decisions by the Numbers 759
Index 773


Library of Congress subject headings for this publication:
Social media -- Marketing.
Social marketing.
Internet advertising.
Internet marketing.
Online social networks.
Social media.