Table of contents for Youthnation : building remarkable brands in a youth-driven culture / Matt Britton.


Bibliographic record and links to related information available from the Library of Congress catalog


Information from electronic data provided by the publisher. May be incomplete or contain other coding.


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Foreword: By Antonio Lucio ix
Acknowledgments xiii
Disclosures xvii
How to Connect with Me and Learn more about YouthNation xix
Introduction: Forever Young xxi
Chapter 1 From Status Symbol to Status Update 1
Chapter 2 From Things to Thrills 13
Chapter 3 The Rise of Electronic Dance Music 35
Chapter 4 Access over Ownership 45
Chapter 5 The Communal Table 55
Chapter 6 The Peer-to-Peer Economy 67
Chapter 7 The Power of the Crowd 81
Chapter 8 Free Agency 97
Chapter 9 Lifehacking 115
Chapter 10 The Field Guide to Lifehackers 131
Let's Pivot to Brand Building 146
Chapter 11 TV, the NFL, and the End of Demographics 149
Chapter 12 The Game-Changing Science of Media 157
Chapter 13 Big Data 101 173
Chapter 14 People Are Brands 183
Chapter 15 Brands Are People 213
Chapter 16 A StoryWorth Sharing 223
Epilogue 249
Endnotes 259
Index 267


Library of Congress subject headings for this publication:
Young adult consumers.
Marketing.
Advertising.
Target marketing.
Young adults -- Attitudes.
Young adults -- Conduct of life.
Advertising. -- fast -- (OCoLC)fst00797511
Marketing. -- fast -- (OCoLC)fst01010167
Target marketing. -- fast -- (OCoLC)fst01143138
Young adult consumers. -- fast -- (OCoLC)fst01183067
Young adults -- Attitudes. -- fast -- (OCoLC)fst01183200
Young adults -- Conduct of life. -- fast -- (OCoLC)fst01183203