Table of contents for Management of electronic media / Alan B. Albarran.


Bibliographic record and links to related information available from the Library of Congress catalog


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Preface. 1. Managing in the Electronic Media. 2. Strategic Alliances and Partnerships. 3. Ethics of Management. 4. Theories of Management. 5. Financial Management. 6. Managing Personnel. 7. Understanding Markets and Audiences. 8. Programming Strategy and Distribution. 9. Marketing. 10. News and News Management. 11. Regulatory Influences on the Electronic Media Management. 12. The Internet and Electronic Media Management. Glossary. Abbreviations & Acronyms. Index.


Library of Congress subject headings for this publication:
Mass media -- Management.