Table of contents for Public relations writing : form and style / Doug Newsom, Bob Carrell.


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Part One: PR WRITING: ROLE AND RESPONSIBILITY. 1. Public Relations and the Writer. 2. Ethical and Legal Responsibilities of the PR Writer. 3. Persuasion. 4. Research for the Public Relations Writer. Part Two: WRITING PRINCIPLES. 5. Writing to Clarify and Simplify the Complex: Style and Content. 6. Grammar, Spelling, and Punctuation. Part Three: WRITING FOR SELECT AUDIENCES. 7. Memos, E-mail and Letters, Reports and Proposals. 8. Backgrounders and Position Papers. Part Four: WRITING FOR MASS MEDIA AUDIENCES. 9. News Releases for Print Media. 10. News for Broadcasting. 11. Features for Print and Broadcasting. 12. Message Design Concepts. 13. Writing Advertising Copy. 14. Writing for Web Sites. Part Five: WRITING FOR A MEDIA MIX. 15. CAMPAIGN WRITING AND MEDIA KITS. 16. Speeches and Other Presentations. 17. Newsletters. 18. Brochures. 19. Magazines and Annual Reports. 20. Crisis Communication. Appendix A: Readability Formulas. Appendix B: Copyfitting. Appendix C. Compliances. Index.


Library of Congress subject headings for this publication:
Public relations.
Public relations -- Authorship.
Business writing.