Publisher description for Professional selling: a trust-based approach / Thomas N. Ingram ... [et al.].


Bibliographic record and links to related information available from the Library of Congress catalog


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This text provides comprehensive coverage of contemporary professional selling by integrating recent sales research with leading personal selling practices. Professional Selling's chapters can be mixed and matched with sales management chapters from Ingram's Sales Management, Fifth Edition to create an outstanding customized sales course. This highly experienced author team draws on their industry and academic experience to blend the most recent research findings with illustrated best practices in professional selling.


Library of Congress subject headings for this publication:
Selling.