Table of contents for Corporate entrepreneurship : entrepreneurial development within organizations / Michael H. Morris, Donald F. Kuratko.
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Part I. The Nature of Entrepreneurship in Established Companies 1. Corporate Evolution and the Entrepreneurial Imperative 2. Applying Entrepreneurship to Established Companies 3. Levels of Entrepreneurship in Organizations: Entrepreneurial Intensity 4. Differences between Start-Up and Corporate Entrepreneurship Part II. Entrepreneurial Vision and Direction 5. Who is the Corporate Entrepreneur? 6. Creativity and the Corporate Entrepreneur 7. Product Innovation, Technology and the Corporation 8. Corporate Entrepreneurial Strategy 9. Understanding the Obstacles to Corporate Entrepreneurship Part III. Developing an Environment to Support Entrepreneurship 10. Structuring the Company for Entrepreneurship 11. Controls, Numbers and Profit Pool 12. Human Resource Management and Entrepreneurship 13. Company Culture, Change and Failure Part IV. Entrepreneurial Orientation and the Future 14. Measuring an Organization''''s Entrepreneurial Orientation 15. Entrepreneurship in Government Organizations 16. The Entrepreneurial Organization of Tomorrow
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