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Brian Wansink, Ph.D., is a professor at and the director of the famed Cornell University Food and Brand Lab, where he is a leading expert in eating behavior. He is the author of Mindless Eating: Why We Eat More Than We Think, as well as three professional books and more than two hundred peer-reviewed journal articles. He was the 2011–12 president of the Society for Nutrition Education, and in 2007 he was presidentially appointed as the USDA executive director in charge of the Dietary Guidelines for 2010 and the Food Guide Pyramid (MyPyramid.gov). Wansink lives with his family in Ithaca, New York, where he enjoys both French food and French fries.