Table of contents for Trendology : building an advantage through data-driven real-time marketing / Chris Kerns.


Bibliographic record and links to related information available from the Library of Congress catalog


Information from electronic data provided by the publisher. May be incomplete or contain other coding.


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Introduction
Chapter 1: Relevance is Trending Up
Chapter 2: Understanding Brands on Twitter
Chapter 3: RTM Performance for Big, Known Events
Chapter 4: RTM Performance for Unknown Events and Daily Trends
Chapter 5: Laying a Data-Driven Foundation for Real-Time
Chapter 6: Aiming for Real-Time Success
Chapter 7: The Data-Driven RTM Process
Chapter 8: The Future of RTM
Chapter 9: Conclusion




Library of Congress subject headings for this publication:
Marketing.
Internet marketing.
Social media.