Table of contents for Trendology : building an advantage through data-driven real-time marketing / Chris Kerns.
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Chapter 1: Relevance is Trending Up
Chapter 2: Understanding Brands on Twitter
Chapter 3: RTM Performance for Big, Known Events
Chapter 4: RTM Performance for Unknown Events and Daily Trends
Chapter 5: Laying a Data-Driven Foundation for Real-Time
Chapter 6: Aiming for Real-Time Success
Chapter 7: The Data-Driven RTM Process
Chapter 8: The Future of RTM
Chapter 9: Conclusion
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