Publisher description for Art and print production / N.N. Sarkar, Formerly Associate Professor, Indian Institute of Mass Communication, New Delhi.


Bibliographic record and links to related information available from the Library of Congress catalog


Information from electronic data provided by the publisher. May be incomplete or contain other coding.


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Beginning with the concept of "art," this book covers all technical issues arising in any pre-printing or post-printing situation and encompasses layout planning, designing, and graphic technology as a whole. It discusses at length the finer details of paper, color, type, and the business of graphic design, emphasizing the issues involved in costing. The book is practical in its approach and will be extremely useful to students as well as practitioners as it identifies and analyses print- and design-related problems and suggests solutions that can be adapted according to the local needs, tastes, and perceptions.


Library of Congress subject headings for this publication:
Graphic arts -- Textbooks.