Publisher description for BUSINESS COMMUNICATION / Meenakshi Raman, Professor and Head, Department of Humanities and Management, BITS Pilani, KK Birla Goa Campus, Prakash Singh, Associate Professor and Area Chairman, Finance and Accounting, Indian Institute of Management, Lucknow.
Bibliographic record and links to related information available from the Library of Congress catalog
Information from electronic data provided by the publisher. May be incomplete or contain other coding.
This second edition of Business Communication has been updated with one two new chapters, new sections, new figures and photographs, and appendices. The text material has been restructured to focus on the changes since the last edition. It is now divided into four parts and has 21 chapters.
Beginning with an introduction to the principles of business communication, the book discusses the written aspect of business communication. The third part concentrates on developing oral skills for business and finally the fourth part analyses specific communication needs.
It provides in-depth coverage of the core components of business communication: oral communication, written communication, and group and persuasive communication.
Library of Congress subject headings for this publication:
Communication in management.