Publisher description for Management of electronic and digital media / Alan B. Albarran.


Bibliographic record and links to related information available from the Library of Congress catalog


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MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5th Edition, provides the most accurate and current information on the management techniques used in the electronic and digital media industry. Written clearly and concisely, this text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries.


Library of Congress subject headings for this publication:
Mass media -- Management.
Digital media -- Management.