Contributor biographical information for Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.


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Alina Wheeler is a branding consultant and author. Her business is managing perception, her service is strategic imagination, and her passion is branding. She uses an engaging process to achieve brand clarity, revitalize brands, and re-energize collaborators. Designing Brand Identity has been translated into Chinese, Korean, Polish, Portuguese, Russian, and Vietnamese. Wheeler has also coauthored Brand Atlas: Branding Intelligence Made Visible


Library of Congress subject headings for this publication:
Brand name products.
Branding (Marketing)
Trademarks -- Design.
Advertising -- Brand name products.
DESIGN / Graphic Arts / General. -- bisacsh