Contributor biographical information for Contagious : why things catch on / Jonah Berger.

Bibliographic record and links to related information available from the Library of Congress catalog

Biographical text provided by the publisher (may be incomplete or contain other coding). The Library of Congress makes no claims as to the accuracy of the information provided, and will not maintain or otherwise edit/update the information supplied by the publisher.

Jonah Berger is the James G. Campbell Jr. Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in The New York Times, The Wall Street Journal, Science, Harvard Business Review, and more. His research has also been featured in the New York Times Magazine's "Year in Ideas." Berger has been recognized with a number of awards for both scholarship and teaching. He lives in Philadelphia, Pennsylvania.

Library of Congress subject headings for this publication:
New products.
Consumer behavior.
Popularity -- Economic aspects.