Table of contents for Corporate communication / Paul A. Argenti.
Bibliographic record and links to related information available from the Library of Congress catalog
Information from electronic data provided by the publisher. May be incomplete or contain other coding.
Chapter 1: The Changing Environment for BusinessCase: Google, Inc. Chapter 2: Communicating StrategicallyCase: Galen Healthcare SystemChapter 3: An Overview of the Corporate Communication FunctionCase: Sweet Leaf Tea*Chapter 4: Identity, Image, Reputation, and Corporate AdvertisingCase: Jet Blue’ Airways: Regaining AltitudeChapter 5: Corporate ResponsibilityCase: Starbuck’s Coffee CompanyChapter 6: Media RelationsCase: Adolph Coors CompanyChapter 7: Internal CommunicationsCase: Westwood PublishingChapter 8: Investor RelationsCase: Steelcase, Inc.Chapter 9: Government RelationsCase: Disney’s America Them Park: The Third Battle of Bull RunChapter 10: Crisis CommunicationCase: Coca-Cola India
Library of Congress subject headings for this publication:
Communication in management.
Communication in organizations.