Publisher description for The management of technology and innovation : a strategic approach / Margaret A. White, Garry D. Bruton.


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In today's economy the management of technology is a major factor in the process layout employed by the firm, in systems used by the company, in its structural design, and in its product marketability. This text uses technology as a guiding focus for explaining the strategic management process. Each chapter splits into two acts: (1) chapters open with material synthesized from leading theorists and consultants; (2) chapters conclude with discussions of the applicable techniques for successfully exploiting technology and innovation.


Library of Congress subject headings for this publication:
Technological innovations -- Management.
New products -- Management.
High technology industries -- Management.