Table of contents for Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / Mike Proulx, Stacey Shepatin.


Bibliographic record and links to related information available from the Library of Congress catalog


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Preface ix
Acknowledgments xi
About the Authors xv
Introduction 1
1 The Backchannel: Bringing the Social Conversation to the Forefront 7
2 Social TV Guides: Curating Social Media for Content Discovery 33
3 TV Check-In Services: Creating Vertical Social Networks around Television 57
4 The Second Screen: Enhancing TV with Synched Content Experiences 81
5 Social TV Ratings: Adding a New Dimension to Television Audience Measurement 109
6 Bridge Content: Driving Engagement In-Between Episode Airings 133
7 Audience Addressability: Using Online and Direct Mail Targeting Practices on TV 157
8 TV Everywhere: Watching TV Content Whenever and Wherever 177
9 Connected TVs: Blending Online Content with Television Content 203
10 Conclusion (for Now): Connecting the Dots 227
11 To Be Continued . . .: Filling in the Gaps 241
Notes 245
Index 259


Library of Congress subject headings for this publication:
Television programs -- Internet marketing.
Online social networks.