Table of contents for Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / Mike Proulx, Stacey Shepatin.
Bibliographic record and links to related information available from the Library of Congress catalog
Information from electronic data provided by the publisher. May be incomplete or contain other coding.
About the Authors xv
1 The Backchannel: Bringing the Social Conversation to the Forefront 7
2 Social TV Guides: Curating Social Media for Content Discovery 33
3 TV Check-In Services: Creating Vertical Social Networks around Television 57
4 The Second Screen: Enhancing TV with Synched Content Experiences 81
5 Social TV Ratings: Adding a New Dimension to Television Audience Measurement 109
6 Bridge Content: Driving Engagement In-Between Episode Airings 133
7 Audience Addressability: Using Online and Direct Mail Targeting Practices on TV 157
8 TV Everywhere: Watching TV Content Whenever and Wherever 177
9 Connected TVs: Blending Online Content with Television Content 203
10 Conclusion (for Now): Connecting the Dots 227
11 To Be Continued . . .: Filling in the Gaps 241
Library of Congress subject headings for this publication:
Television programs -- Internet marketing.
Online social networks.