Publisher description for Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / Mike Proulx, Stacey Shepatin.

Bibliographic record and links to related information available from the Library of Congress catalog

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The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities.
Social TV topics include:
Leveraging the “second screen” to drive synched and deeper brand engagement
Using social ratings analytics tools to find and target lean-forward audiences
Aligning brand messaging to content as it travels time-shifted across devices
Determining the best strategy to approach marketing via connected TVs
Employing addressable TV advertising to maximize content relevancy
Testing and learning from the most cutting-edge emerging TV innovations
The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.

Library of Congress subject headings for this publication:
Television programs -- Internet marketing.
Online social networks.