Table of contents for Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook.

Bibliographic record and links to related information available from the Library of Congress catalog

Information from electronic data provided by the publisher. May be incomplete or contain other coding.

1. New marketing communications_
2. Branding_
3. Customer relationship management_
4. Customer psychology/buyer behaviour__
5. Customer communications theory__
6. Marketing communications research_
7. Media buying and planning__
8. Marketing communications agencies__
9. International marketing communications__
10. The marketing communications plan__
11. Marketing communications laws and regulations__
12. Selling and sales management_
13. Advertising__
14. PR (including viral marketing)_
15. Sponsorship_
16. Sales promotions__
17. Direct mail__
18. Exhibitions and conferences
19. Merchandising and POS__
20. Packaging_
21. Websites and social media

Library of Congress subject headings for this publication:
Communication in marketing.