Table of contents for Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook.
Bibliographic record and links to related information available from the Library of Congress catalog
Information from electronic data provided by the publisher. May be incomplete or contain other coding.
1. New marketing communications_
3. Customer relationship management_
4. Customer psychology/buyer behaviour__
5. Customer communications theory__
6. Marketing communications research_
7. Media buying and planning__
8. Marketing communications agencies__
9. International marketing communications__
10. The marketing communications plan__
11. Marketing communications laws and regulations__
12. Selling and sales management_
14. PR (including viral marketing)_
16. Sales promotions__
17. Direct mail__
18. Exhibitions and conferences
19. Merchandising and POS__
21. Websites and social media
Library of Congress subject headings for this publication:
Communication in marketing.